FOR RELEASE

COLLEGE STATION, TX - July 22, 2026. GEX Advantage LLC (GEXA), a strategic advisory and business development firm serving the sports industry, and RiseUp Athlete and Sport Consulting, LLC, creator of the RiseUp Sports character and sport training curriculum, today announced a multi-year partnership under which GEXA has been designated RiseUp's Official Strategic Consultant/Partner.

Under the agreement, GEXA will lead partnership enablement and strategic consulting for RiseUp, supporting the growth of its two-program curriculum suite: RiseUp and Grow, a 24-week character development curriculum delivered in a sport-integrated format; RiseUp and Inspire, a 24-week Biblically based character curriculum delivered in a sport-integrated format or as a stand-alone study. The programs can be purchased in single sport or multi-sport packages, or bundled into a fully integrated offering, are delivered through an online learning management system, and include full staff and coach training with ongoing support, making them adaptable for schools, after-school programs, governing bodies in sport, parks and recreation departments, and camps.

"We built RiseUp because we believe practice is one of the most powerful classrooms a child ever steps into, a place where courage, kindness, and self-discipline can be taught right alongside a jump stop or a flag pull," said Dr. Marlene Dixon, Co-Founder, RiseUp Athlete and Sport Consulting. She continued, "Partnering with GEX Advantage means more schools, camps, and programs can put that classroom to work. They understand what we're building and, more importantly, why we're building it." 

"RiseUp has built something rare, a curriculum that develops athletes and character in the same 60 minutes, with the training and support structure that lets any coach deliver it well," said Georgi Dolence, Co-Founder & CEO of GEX Advantage. "Our job is to connect that product with the organizations that need it."

The partnership takes effect immediately. Organizations interested in bringing RiseUp programming to their school, camp, organization can contact GEXA at: info@gexadvantage.com.